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| Global Manufacturer Leverages Roadmaps to Align New Products and Technologies with Corporate Growth Strategy |
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Objective
A global diversified manufacturer of industrial automation products wanted to ensure that it was developing new products and technologies that aligned with emerging growth markets. The company also wanted to use roadmaps to track product offering gaps, technology development initiatives, internal capabilities, and industry “megatrends.” To meet these objectives, the company started by roadmapping several product lines and technologies while limiting the project scope to a single global business division.
Solution
To achieve desired results and minimize project risk, the company turned to Kalypso for help. Kalypso developed the business case for roadmapping, assisted the client in selecting and implementing new technology to automate the roadmapping process, and created a roadmapping framework designed to meet the company’s unique needs. Guiding the client through a focused pilot, Kalypso demonstrated specific usage scenarios supporting the company’s strategic roadmapping objectives and helped the client to create a common process for sharing product, technology, capabilities and market trend information. The process enabled the company to gain greater visibility into strategic planning data, understand how information is linked, and visualize the importance of planning data and industry megatrends.
Results
Today, the client has incorporated roadmaps into its corporate strategic planning process. The company has greater visibility into technologies, products and capabilities under development and their alignment with corporate direction and strategy. Through the process of roadmapping, the client can identify and fund the most important products and technologies that align with the company’s growth strategy, target markets and regulatory requirements.
The client is pleased with the project results and expanding roadmapping to additional users. Early benefits the client has cited include: 1) an integrated view of how new products and technologies relate to the market; 2) better visibility into forward-looking plans and industry megatrends, 3) easy generation of reports containing strategic information and inter-relationships, 4) and a defined, common roadmapping process that provides access to multi-dimensional planning information.
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