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Phase Gate Optimization for New Product Introduction
Intense competition, advances in technology, and shorter product lifecycles narrow the window of opportunity for a successful product launch. With little room for error, every decision in the new product development process counts.

While most sizeable companies have applied phase-gate principles to their product development processes, most are not realizing the benefits that phase-gate can provide.

The most common questions we hear from clients regarding phase-gate are:

  • How do I manage all of the product information so that it makes sense at each stage?
  • How do I know what criteria to apply in making a kill decision for a product in the pipeline?
  • How can I efficiently manage all the review gates that are part of the NPD process?


  • The Kalypso team can provide strategic guidance and hands-on assistance to help resolve these questions. We can help you to create an optimized phase-gate process that takes products from concept through feasibility, development, commercialization, and launch. Throughout the process, we can help you to define the right criteria for each gate review, and implement measures that will help you to gauge progress.

    From phase gate decision-making to executive sponsorship, to involving partners and suppliers in the process, Kalypso can help you to solve your most important new product development challenges. Some specific areas that we have assisted clients include:

  • Designing and optimizing phase-gate processes
  • Defining appropriate criteria for gate review and approvals
  • Implementing PLM Technology that supports phase-gate processes
  • Integrating suppliers, partners, and vendors into the phase-gate process
  • Developing a process and strategy for new product launches
  • Training employees on the phase-gate process



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