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| Product Commercialization |
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According to industry analysts, less than one in five promising ideas will make it to the commercialization process. And an astonishing 50 to 70 percent of all new product introductions will fail.
To drive new revenue growth and reap the benefits of product development efforts and investments, companies need effective product commercialization practices. Developing a good commercialization plan will help you to decrease the risk of failure and maximize your likelihood of success.
Commercialization entails many strategic issues including targeting the right market segments, erecting barriers against the competition, and pricing in a manner that will realize maximum profits throughout the product lifecycle. Over the years, our team has worked extensively with clients on a variety of commercialization projects.
We have helped clients to find commercial applications for existing prototypes, provided strategic guidance on commercialization processes, and created value out of dormant intellectual property.
Working as an extension of your team, we can help your organization to develop a multi-disciplinary, commercialization process with clearly defined roles, templates, and metrics that will accelerate implementation.
Our deep experience in the industries we serve is complemented by our thorough understanding of the customers of those industries. As impartial advisors, we consider the best alternatives for your product commercialization –including strategies and business models that are often overlooked.
Kalypso has a proven track record helping companies to translate ideas into commercial successes that drive top-line growth. Our commercialization services include:
Commercialization Strategy and Process
Economic Feasibility Assessment
Technology and Intellectual Property Valuation
Market Evaluation and Segmentation Study
Channel Selection and Development
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| Case Study: Leading Imaging Company Commercializes Existing Technology and Reaps Revenues |
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