According to industry analysts, less than one in five promising ideas will make it through the commercialization process. Additionally, an astonishing fifty to seventy percent of all new product introductions will fail.

Companies have just one chance to launch a new product successfully. To increase success rates, companies need an effective product commercialization process to identify commercial opportunities, target the right market segments, erect barriers against the competition, and optimize pricing strategies.

At Kalypso, we provide companies with strategic guidance on all stages of the product commercialization process, from strategy development to launch management. We have a proven track record of helping companies translate ideas into commercial successes that drive top-line growth.

Our product commercialization experts have worked collaboratively with clients on a variety of commercialization projects to maximize product development effectiveness, drive new revenue growth, and realize profits throughout a product’s life cycle. We can help your organization develop a commercialization process with clearly defined roles, strategies, and metrics to accelerate implementation and help realize the full value of your product portfolio.

Kalypso’s product commercialization services include:

• Commercialization Strategy and Process
• New Product Development Optimization
• Technology and Intellectual Property Valuation
• Market Assessment and Segmentation Study
• Channel Selection and Development
• Launch Management and Program Management

In addition to our product commercialization services, we also provide Intellectual Property Commercialization services.

Related resources

Case Study:
Leading Imaging Company Commercializes Existing Technology and Reaps Revenues


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